This integrated approach creates a unique strategy that is tailored to the company’s requirements and is difficult or impossible to copy
Tailor made
A jointly developed strategy is built on the specific knowledge of the employees and customers and thus really tailored to the own company. A strategy created this way uses the enormous potential of the company’s own employees and customers (current market and customer knowledge), instead of delegating this critical task outside or upwards.
Immediately effective
A strategy developed this way is immediately effective, requires no translation and consequently no loss of time and energy. The implementation works on its own since the employees identify with their strategy and therefore want to realize what they have conceived. The probability and speed of a successful implementation are significantly increased.
Cannot be copied
While strategy papers are easy to copy, strategies embraced in the heart and minds of the employees and therefore in the organization itself are very difficult for others to copy and then only with long delays.
But by then you are far ahead of your competitors.