Strategic Management – Thesis 1

Employees who think and act strategically are essential for a company’s survival

Strategic thinking and acting local

The bigger, the more international, the broader the customer scope and the more global the markets of a company, the more critical for that company’s success will be entrepreneurial decisions and actions of the top management on site.

Since a centralized business strategy can never take into account every local impact and risk that influences the global business, local and regional circumstances require adaptations that have to be identified and taken into account by local management.

This means that entrepreneurial decisions have to be taken locally.

Innovation and continuous improvement

Innovation assures a company’s future. Without the employees‘ continuous support, a company cannot be innovative – innovation cannot be bought. Employees have to be involved and it is their responsibility to continuously improve products, services and processes while optimizing the business models.

Therefore entrepreneurial thinking and acting is part of every employee’s job description across all hierarchical levels.

Training

To achieve this, junior staff must be continuously and thoroughly prepared for strategic tasks and consequently strategic management becomes an integral part of training and career development.

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